With around 92 million active buyers in 2023, Etsy is one of the most popular online marketplaces globally. It is especially important in the e-commerce world for selling handmade or vintage items. With such a large audience, it’s no wonder many people want to be sellers on Etsy. However, running a successful Etsy shop isn’t just about having great products; it’s also about making sure people can find them.
Etsy SEO (Search Engine Optimization) helps your shop appear in search results, bringing more visitors and potential buyers to your listings. Etsy SEO tools are software and apps that help Etsy sellers make their listings more visible in search results. These tools assist sellers in finding the best keywords, analyzing competitors, improving their listings, and tracking performance. By using Etsy SEO tools, sellers can attract more visitors and boost their sales.
Whether you’re an experienced seller or new to Etsy, using the right Etsy SEO tools can greatly improve your shop’s visibility and sales.
In this blog post, we’ll introduce you to the 10 best Etsy SEO tools that can help boost your business and make it easier for customers to find your products.
Why Use the Etsy SEO Tools?
Using the Etsy SEO tools is important for any seller wanting to succeed on Etsy. Here’s why:
- Better Visibility: Etsy SEO tools help you use the best keywords so your products show up more often in search results.
- Save Time: These tools quickly find the right keywords for you, saving you from doing the research yourself.
- Stay Competitive: They show you what your competitors are doing well, helping you improve your own listings.
- Boost Sales: With better visibility and improved listings, more people will visit your shop, increasing your chances of making sales.
- Track Success: SEO tools often have features to monitor how well your listings are doing, so you can keep improving.
In short, Etsy SEO tools help you make your shop more visible, save time, stay competitive, increase sales, and track your progress.
10 Best Free & Paid Etsy SEO Tools for Your Etsy Shop
As per company data, Etsy had around 8.3 million active sellers on its platform in 2023. In this highly competitive marketplace, Etsy SEO tools can give sellers an advantage over others in the marketplace.
So, are you looking for the best Etsy SEO tool? If yes then here we have the 10 best Etsy SEO tools with their features, pros, and cons to boost your Etsy sales. Let’s get started!
eRank: Top Etsy SEO Tool
eRank is a top Etsy SEO tool that helps make your shop one of the best on the platform. It specializes in researching and choosing the right keywords to optimize your listings perfectly.
eRank offers a free plan and paid plans (Basic and Pro), giving you access to all necessary tools and data easily.
Features:
The free version includes many helpful features for learning Etsy SEO basics, such as:
- Listing audit
- Listing analytics
- Keyword explorer
- Keyword tool
- Rank checker
- Monitor tool
Pricing
- Free plan: Free with limited access
- Basic plan: $5.99/month
- Pro plan: $9.99/month
- Expert plan: $29.99/month
Pros and Cons of eRank:
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Etsyhunt: Easy-To-Use Etsy SEO Tool
This easy-to-use Etsy SEO tool works well with Etsy for product research, listing optimization, and tag and rank analysis. With product research, sellers can dive into market trends to find the best products. You can filter Etsy items by rating, price, sales, and traffic over time.
EtsyHunt has become very popular recently due to its great features like the free Fee Calculator, which helps you figure out Etsy fees at every step. It also provides the Top 500 Etsy Shops and best-selling items for free, so sellers and shoppers can see what’s trending on Etsy.
EtsyHunt is very affordable at $3.99 a month and offers what other Etsy SEO tools do. You can also try it for free for ten days to experience its unique tools.
Features or Tools it offers:
Here are some useful EtsyHunt tools:
- Product Research Tools
- Top Selling Items on Etsy
- Keyword Research Tool
- Shop Analyzer
- Top Sellers on Etsy
- Etsy Listing Optimization
- Follow-Up Reminder
- Data API
- Tags Extension
- Quick View Extension
- Etsy Fees Calculator
Pricing:
- Free plan: Free with limited features
- Basic plan: $9.99/month (currently $3.99/month)
- Pro plan: $1 trial for 3 days, then $19.99/month or $15.75 yearly.
- Plan for Team: Original $79.99 but currently $59.99.
- Enterprise Plan: $100+
Pros and Cons of Etsyhunt:
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Everbee: Etsy SEO Tool with Chrome Extension
Everbee helps you find the best-selling Etsy products and their estimated sales. Its Chrome extension makes it easy to analyze listings and keywords directly on Etsy. The Chrome extension offers sales estimation, which helps you analyze trending product listings directly on Etsy.
Key Features:
- Chrome extension that shows
- Estimated sales
- Revenue, and
- Listing tags on Etsy products
- Save listing ideas for future reference
Pricing:
- Hobby Plan: Free with limited access (20 searches/month)
- Growth Plan: $29.99/month or $239/year (Unlimited searches)
- Professional Plan: $99/month or $828/year
Pros and Cons of Everbee:
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eRank vs Everbee
Here is a quick comparison of eRank vs.Everbee:
| Feature | eRank | Everbee |
| Ease of Use | User-friendly | Easy-to-use Chrome extension |
| Free Plan | Yes, with many tools | Yes, but limited to 20 searches/month |
| Key Features | Listing audit, keyword tools, rank checker | Estimated sales, revenue, and listing tags |
| Pricing | Basic: $9.99/month (currently $3.99) | Growth: $29.99/month |
| Pro: $19.99/month or $16/month yearly | Professional: $99/month | |
| Best Feature | Comprehensive keyword research | Sales estimation on Etsy listings |
| Pluses | Works closely with Etsy, shows trending keywords | Analyzes trending products, saves listing ideas |
| Minuses | Competitor data in paid plans, navigation can be hard | Low search limit on free plan, lacks listing optimization tools |
Marmalead: First Etsy SEO Tool
As the first Etsy SEO tool in the market, Marmalead has grown rapidly. Why do sellers keep choosing it? Simple: It works!
Marmalead offers keyword suggestions and data on similar searches. You can connect multiple shops, making it perfect for sellers on different platforms. Learning entrepreneurship basics through its courses helps you see the big picture.
Let’s take a closer look.
Key Features
- The listing optimization tool provides targeted feedback on titles, tags, descriptions, and focus keywords.
- Shows estimated searches, engagement, competition level, and predicted keyword trends.
- Keyword brainstorming feature.
- Trending keywords.
Pricing:
- 14-day free trial
- Paid plan with unlimited access: $19/monthly, $53 USD paid quarterly, $190 USD paid annually, $300 USD paid ONCE.
Pros and Cons of Marmalead :
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eRank vs Marmalead
Here is a quick comparison between eRank and Marmalade:
| Feature | eRank | Marmalead |
| Ease of Use | User-friendly | Easy to use |
| Free Plan | Yes | No free plan |
| Key Features | Listing audit, keyword tools, rank checker | Keyword suggestions, multiple shop management, review feature |
| Pricing | Basic: $9.99/month (currently $3.99) | $19/month or $15.83/month yearly |
| Pro: $19.99/month or $16/month yearly | ||
| Best Feature | Comprehensive keyword research | Detailed analytics and free courses |
| Pluses | Works closely with Etsy, shows trending keywords | Easy-to-understand data, regular updates, free courses |
| Minuses | Competitor data in paid plans, navigation can be hard | More expensive, no tool to scale parameters, courses take time to utilize |
Alura: Etsy Tool With Free Trial
Alura helps Etsy sellers with product research, listing optimization, and keyword analysis. It offers different pricing plans, including a free trial.
It provides good value for sellers, with a free plan for basic features. Paid plans start at $13.33 per month and include premium access to Etsy tools and customer support.
Key Features:
- Keyword and Niche Research
- Product Tracking
- Competition Analysis
- Trending Items Spotting
- Listing Enhancement Suggestions
Pricing:
- Free: Basic features available at $0/month.
- Growth: Regularly $29.99/month, but currently $19.99/month.
- Professional: $49.99/month.
- If paid annually, you will get up to 50% discount.
Pros and Cons:
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Sale Samurai: All-in-One Etsy SEO Tool
Sale Samurai is a new Etsy SEO tool made for Etsy sellers who want to stay ahead of the competition. Its easy-to-use dashboard makes SEO simpler. It’s an all-in-one tool that gives you the analytics and insights needed to boost your Etsy sales. With advanced filters, it helps you find the best low-competition keywords and their search volumes. Sale Samurai is really good at keyword research and generating keyword ideas.
It also offers a Chrome extension that helps you come up with search term ideas and estimate keyword search volume. Sale Samurai is a top Etsy SEO tool and also excels in Etsy print-on-demand automation.
Features:
- Helps find high-potential keywords to improve your listings.
- Analyse SEO strategy and identify areas for improvement.
- Radar Charts and performance comparison
- Keyword Samurai Methodology
- Listing Insights
- Chrome Extension
- Print-on-Demand Uploader
- holiday calendar and fee calculator
Pricing:
- 3-day Free Trial
- Paid Plan: $9.99/month if paid monthly, or $8.33/month if paid yearly ($99.99/year).
Pros and Cons:
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eRank vs Sale Samurai
Sale Samurai is ranked 6th on our list. Let’s compare it with eRank, which is ranked 1st, to see how the features and details differ.
| Feature | eRank | Sale Samurai |
| Ease of Use | User-friendly | Easy-to-use |
| Free Plan | Yes | No free plan |
| Key Features | Listing audit, keyword tools, rank checker | Keyword analysis, SEO spot checks, radar charts, print-on-demand uploader |
| Pricing | Basic: $9.99/month (currently $3.99) | $9.99/month or $8.33/month yearly ($99.99/year) |
| Pro: $19.99/month or $16/month yearly | ||
| Best Feature | Comprehensive keyword research | Sleek interface with detailed SEO features |
| Pluses | Works closely with Etsy, shows trending keywords | Easy interface, extensive SEO tools |
| Minuses | Competitor data in paid plans, navigation can be hard | No free plan, may deter those just exploring SEO tools |
eSale: Etsy SEO Tool to Boost Your Sale
eSale is an Etsy shop manager that helps boost your sales. It improves your Etsy shop by researching categories, tracking your shop’s status, and optimizing listing keywords.
eSale helps you understand your Etsy shop better. The key to selling products easily on Etsy is having a powerful toolset, and eSale offers some good tools for Etsy.
Useful eSale Features:
- Category Analysis
- Category Insights
- Shop Analysis
- Connect Shop
- Listing Analysis
- Compare Listings
- Compare Keywords
- Keywords Database
- Keywords Ranking
- Keyword Analysis
- Useful eSale Tools: Etsy AI Review Analysis, EtsyGPT Plus, Etsy Fee Calculator, ROI Calculator, Etsy Calendar, Color Thesaurus.
Pricing:
- It’s completely free. Just register and activate it to start using it.
Pros and Cons:
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Crestfull: Powerful Etsy SEO Tool
Crestfull is a powerful Etsy SEO tool designed to help Etsy sellers improve their shop’s visibility in online searches. It offers strong keyword analysis and trend tracking, making it a valuable addition to your SEO toolkit.
Features
- Real-Time Keyword Monitoring
- Competition Analysis
- SEO Grading
- Seasonal Keyword Alerts
- Product Popularity Alerts
Pricing
- Free plan with some limitations.
- Standard Plan: $12.99 per month.
Pros and Cons:
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Maker Words
Maker Words is a keyword search tool for makers, designers, and creative entrepreneurs. It’s easy to use and helps sellers find popular keywords to make their shop more visible and competitive.
As a seller, you can access Etsy data, target items, track keyword seasonality, and more to boost your sales. The monthly subscription starts at $9.99.
Key Features:
- Effective Keyword Research
- Track Etsy Trends and Market Demands
- Optimize Listings with Long-Tail Keywords
Pricing
- Standard Plan: $9.99 per month
Pros and Cons:
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Keysearch
Keysearch is an all-in-one SEO tool that helps you analyze keywords and understand competition. Their free Etsy keyword tool makes it easy to find the best keywords for your niche and shows you how to optimize your listings for maximum impact. You can start for free and access all the features, from niche finding to keyword clustering and more.
Key Features:
- Keyword Research: Helps sellers find profitable keywords by showing search frequency, trends, and competitors.
- SEO Competition Analysis: Gives insights into top Etsy shops for specific keywords, aiding in strategic planning.
- Rank Tracking: Monitors your shop’s keyword performance in real-time to help you refine your SEO strategy.
Pricing
- Free: $0
- Starter: $17
- Pro: $34
Pros and Cons:
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Choosing the Right Etsy SEO Tool for Your Business
Choosing the right Etsy SEO tool depends on your specific needs and experience level. However, here are a few details that may help you in choosing the right tool for your Etsy Store.
- For those looking to better understand their competition and track trends, eRank provides valuable insights into SEO strategies, making it suitable for sellers aiming to refine their shop’s approach.
- EtsyHunt is particularly suited for those who want to leverage data to boost visibility. It excels at helping sellers understand their competition and market trends, thereby improving store visibility.
- Everbee is great for those who need to find best-selling products and analyze listings directly on Etsy through its Chrome extension.
- If you’re interested in data-driven strategies and are ready to invest in a comprehensive tool, Marmalead is ideal. It helps established sellers delve deep into buyer behaviors and trends, making it perfect for revitalizing shops and enhancing market position.
- Alura is an excellent choice for sellers at any stage. Beginners will appreciate its market insights and suggestions, while advanced sellers can utilize its detailed metrics and competition analysis to enhance their shops.
- Sale Samurai is another strong option, especially for those keen on advanced SEO strategies. Whether you’re new to Etsy or an experienced seller, Sale Samurai can significantly improve your shop’s visibility with its effective keyword tools.
- eSale focuses on managing and boosting your Etsy shop by offering tools for category research, shop tracking, and listing optimization.
- For established sellers who want to deepen their SEO performance understanding, Crest provides comprehensive insights into SEO effectiveness, enhancing visibility and strategy.
- Makerwords is particularly beneficial for sellers with a diverse range of handmade crafts and vintage items. Its predictive analytics can help you stay ahead of market trends and continually enhance your shop’s SEO.
Final Thoughts
Etsy has seen a 101% rise in active buyers since 2019. It has done a great job connecting with millions of buyers over the past decade, focusing on handmade and vintage items. For sellers to succeed, their listings must be visible to potential buyers.
Sellers should understand what makes an SEO tool effective, from picking the right keywords to tracking real-time sales traffic. Using the right Etsy SEO tools can open up many opportunities and help sellers make the most of their shops. So, choose an Etsy tool wisely.
FAQs
Which tactics can hurt your store and product search ranking?
Several tactics can negatively impact your search ranking, so it’s important to avoid them to maximize your sales. Here are some key things to watch out for:
- Copying your competitors’ keyword tags without researching them
- Using only single-word tags instead of multiple relevant ones
- Including irrelevant keywords in your listings
- Employing spammy methods to increase visibility
- Failing to use synonyms and different spellings of keywords
How Can Etsy SEO Keyword Tools Help Your Shop?
Etsy SEO keyword tools improve your shop’s performance by:
- Boosting Visibility: Helping your listings appear in more search results.
- Attracting Targeted Buyers: Connecting you with buyers searching for your products.
- Optimizing Listings: Guiding you on using keywords effectively in titles, descriptions, and tags.
- Analyzing Competition: Showing what keywords competitors use.
- Tracking Performance: Providing data to adjust and improve your shop’s ranking.
Where to Use Your Etsy SEO Tool Findings?
Once you’ve researched keywords, use them to enhance your Etsy listings. Include relevant keywords at the beginning of your titles to catch shoppers’ attention. Add important keywords naturally within the first few sentences to improve your listing’s visibility. Use all 13 tag slots with specific, multi-word phrases that describe your item.
