Artificial Intelligence (AI) is transforming industries everywhere, and digital marketing is no different. As AI grows, more tools are being created to help businesses fine-tune their strategies and get better results. In the SEO (Search Engine Optimization) field, AI-powered tools or AI SEO tools are becoming necessary for marketers and website owners who want to stay competitive.
Marketers today face many challenges, like keeping up with ever-changing search engine algorithms, finding the right keywords, analyzing large amounts of data, and staying ahead of competitors. These tasks can be difficult and time-consuming, but AI SEO tools make them easier. By offering insights, automating tasks, and providing data-driven recommendations, these tools help businesses improve their online presence.
According to Wifi Talent, 88% of companies using AI in SEO reported significant improvements in their website’s search engine visibility.
In this article, we’ll share the 10 best AI SEO tools of 2024, both free and paid, to help you boost your marketing efforts and reach your goals.
What is AI for SEO?
AI for SEO refers to the use of Artificial Intelligence technology to improve a website’s visibility on search engines like Google. AI SEO tools help analyze data, understand search engine algorithms, and optimize content. This makes it easier for websites to rank higher in search results, attract more visitors, and stay ahead of competitors. AI makes SEO tasks faster and more efficient, helping businesses improve their online presence.
Hubspot reports that marketers using AI save about 12.5 hours per week, which adds up to 25-26 extra working days each year. Here’s how businesses and marketers are benefiting from AI SEO tools:
- Come up with topics that interest your target audience.
- Track search data to spot new trends.
- Discover keywords related to your topics.
- Building a Smarter Content Strategy
- Speed up the research process.
- Create content outlines.
- Find ways to improve content.
- Automating Repetitive Tasks
- Analyze key metrics like page views, clicks, and time spent on a page.
- Generate structured data and schema markup.
- Identify link-building opportunities.
- Detect and fix technical issues, like broken links.
10 Free and Paid AI SEO Tools
Here are the 10 best AI SEO tools of 2024, including both free and paid options, to help you enhance your marketing efforts and achieve your goals.
AlliAI
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With AlliAI, users can quickly and easily perform on-page SEO updates. This AI SEO tool lets anyone automate SEO tasks by setting up site-wide optimization rules.
Its content editor makes optimizing content on any page simple and works with any content management system. It also allows you to make code changes on individual pages with just a click — all thanks to AI technology.
AlliAI is best for agencies, enterprises, and e-commerce businesses
Features & Use Cases:
- Real-time SEO updates
- Bulk on-page optimization
- Automated A/B testing
- Live content editor
- Site speed optimization
- Schema markups
- Internal linking
Pricing:
- Business: $299/month, $2,990/year
- Agency: $599/month, $5,990/year
- Enterprise: $1,199/month, $11,990/year
It offers a free trial for 10 days.
ChatGPT
ChatGPT is a widely-used AI chatbot, known for its versatility, including some SEO tasks.
Although I wouldn’t suggest using ChatGPT for creating long-form content, it’s great for overcoming writer’s block. It’s particularly useful for brainstorming ideas, generating keywords, and coming up with titles and meta descriptions.
Keep in mind that with generative AI, the quality of the output depends on the quality of the input.
What I like: You can save conversations by topic or project, helping you keep your ideas organized.
Features & Use Cases:
- Chrome browser extensions
- Create custom prompts
- Generate title tags and meta descriptions
- Build content outlines
- Come up with content topic ideas
- Generate schema markup
- Summarize content
- Access data analysis, file uploads, vision, and web browsing (with paid plans)
- And more!
Pricing:
- Free: $0 Limitations
- Plus: $20/ month, Limits Apply
- Team: $30per user / monthly, $25per user / month if billed annually
- Enterprise: Custom Pricing
Surfer SEO
Surfer SEO provides a set of AI-powered tools that help you quickly research, create, audit, and optimize content for search engines. This leads to better rankings in search results and more organic traffic to your website.
It allows you to handle everything from broad tasks like keyword research to detailed tasks like optimizing content.
Think of Surfer SEO as your all-in-one assistant for creating SEO content that drives traffic and improves results. It’s one of the top AI tools for SEO.
It is best for agencies, content creators, and SEO professionals.
Key features:
- Content Editor
- Keyword research
- Content Audit
- AI outline generator
- Surfer AI (for generating optimized content)
- Keyword Surfer extension
Pricing:
- Essential: $89/month
- Scale: $129/month
- Scale AI: $219/month
- Enterprise: Custom pricing
Discounts are available for yearly subscriptions.
SEO.ai
If you need a tool that quickly creates content optimized for search engines to help you rank higher on search engine results pages, SEO.ai is a great choice.
SEO.ai performs in-depth keyword research using Google SERP analysis to find valuable content opportunities. It then uses its unique AI algorithm to create content optimized for those keywords. SEO.ai is best for agencies and small businesses. A bonus is that it can do all of this in over 50 languages!
Key features:
- Auto-generation of search-optimized articles
- Proper content formatting
- Automated Internal Linking
- Pinpoints Missing Keyword (NLP)
- Brand Voice Matching
- Google E-E-A-T optimization (experience, expertise, authoritativeness, trustworthiness)
- Keyword researcher with competitor keyword analysis and keyword generator
- Machine learning-based SEO with content optimization suggestions and real-time SERP analysis
- AI writing assistant
Pricing (If paid monthly):
- 7-day free trial
- Basic plan: $49/month
- Plus plan: $199/month
- Premium: $399/month
Jasper.ai
Jasper.ai is offering advanced AI tools that can generate various types of content. Whether you need advertising copy, social media captions, or long-form SEO content, Jasper’s AI writing tool can handle it all.
One of its standout features is its ability to understand and match your brand’s voice across all types of content. With its SEO package, Jasper provides keyword-optimized article outlines and first drafts.
You can also create a complete content workflow and integrate it with tools like Zapier, Google Docs, Webflow, and more. Jasper.ai is best for enterprises and content writers.
Key features:
- AI content writer
- SERP and content analysis
- SEO content outlines
- Content templates
- AI chat
- Plagiarism checker
- Schema markup generator
- Integrations
- AI art generator
Pricing:
- Free trial available
- Creator: $49/month per seat
- Pro: $69/month per seat
- Business: Custom pricing
You can save around 20% with an annual payment.
Diib
With over 500,000 members across 160 countries, Diib is an AI-powered SEO tool that helps users automate their SEO to improve search engine rankings and increase traffic.
What sets Diib apart is that it offers a complete digital marketing growth plan, not just SEO automation.
It is best for businesses. The platform’s ‘Answer Machine’ provides a thorough analysis of your website, your competitors’ sites, and industry benchmarks. Diib then uses this data to offer suggestions on how to grow your business. And the best part? It only takes 54 seconds to get your report!
Key features:
- Digital business growth plan
- Keyword and backlink tracking
- Competitor ranking and tracking
- Keyword and content idea generation
- Benchmarking actual data for improvement suggestions.
- Website monitoring (speed, security changes, ranking changes, and more)
Pricing:
- Free
- Pro: $14.99/month
Frase
Frase is another AI-powered SEO tool that uses AI’s advanced data analytics to perform SEO research. It has a smart writing tool that creates search-optimized content, adding facts and background research from SERPs. It is best for businesses of all sizes.
What makes Frase stand out is its organized approach to creating SEO content. It begins with keyword and topic research, includes a thorough competitor analysis, and then provides SEO content briefs, detailed outlines, and optimized drafts.
Key features:
- SERP result analysis
- SEO keyword research tool
- Topic discovery
- Outline builder
- AI writer
Pricing:
- Free Trial
- Solo: $15/month, $12/month if paid annually
- Basic: $45/month, $38/month if paid annually
- Team: $115/month, $97/month if paid annually
- Pro Add-on: $35/mo
- API Add-on: Starts at $40/mo
Claude.ai
Claude.ai, created by Anthropic, is mainly an AI assistant that helps with tasks like content creation, summarizing, and generating code. While it’s not specifically made for SEO, it can still improve your SEO work. For example, Claude can assist with optimizing content, finding keywords, and creating SEO-friendly articles. It can be a useful addition to your digital marketing tools.
Key Features:
- Advanced Language Understanding that feels natural and human-like.
- Helpful in brainstorming ideas, writing articles, creating summaries, and generating code.
- Contextual Awareness
- Claude delivers accurate results quickly and consistently.
- Team Collaboration
- Summarization, and editing.
Pricing:
- Free: $0 / month
- Pro: $20 / month
- Team: $25 / month Per member, 5 minimum
- Enterprise: Custom Pricing
RankIQ
RankIQ is best for bloggers and businesses. It offers a set of SEO tools mainly focused on AI-driven content creation and optimization. It helps you choose the right content and title elements for your posts, making it easy to create well-optimized AI content.
One standout feature is the title generator, which can give you a search engine-optimized title for any article. RankIQ also provides a handpicked list of high-traffic, low-competition keywords for various niches, helping you quickly improve your SEO ranking.
Key features:
- AI writing assistant
- SEO blog post outline generator
- AI content optimization tool
- SEO article title creator
- Keyword library (research tool)
- Ranking tracker
Pricing:
- Although starting at $99/month, it is currently offering a 50% discount so the monthly price is currently $49/month.
Scalenut
Scalenut offers a complete set of SEO tools, including a keyword planner, SERP analyzer, article writer, and content optimizer. It uses AI to analyze keyword search volume and relevance.
A key feature is the article writer, which creates detailed outlines based on real-time SERP data for better rankings. Just input a focus keyword, and Scalenut helps you build SEO-optimized content.
The built-in editor provides real-time feedback as you write, ensuring your content meets SEO standards. Scalenut also excels in keyword research, helping you find high-value, low-competition keywords.
This integrated approach makes Scalenut a powerful tool for executing an effective SEO content strategy.
Key Features:
- AI Content Generation
- Keyword suggestions/planner, competitor analysis, and SEO insights
- Content Scaling
- Can collaborate with team members
- Insightful Analytics
- Comprehensive Platform
- Link manager
- Improved Natural Language Processing
Pricing:
- Essential: $39/month
- Growth: $79/month
- Pro: $149/month
Conclusion
Whether you’re an experienced SEO pro or just getting started, AI SEO tools help you work smarter, not harder. They let you concentrate on making strategic decisions, creating content, and planning your overall marketing strategy, while the tools handle the technical details.
This means you’ll be more efficient, make better decisions, and manage modern SEO more confidently. Start or grow your use of AI for SEO with the tools we’ve covered.
Frequently Asked Questions
Will AI replace SEO?
No, AI won’t replace SEO. Instead, AI will improve how SEO is done. A skilled human is still needed to create and manage your SEO strategy. AI SEO tools will help humans perform SEO tasks more efficiently, like quickly analyzing Google Search Console data, but they won’t replace the need for human expertise.
Do AI SEO tools offer reliable optimization suggestions?
AI SEO tools offer useful optimization suggestions but their accuracy can vary. While they use algorithms to analyze your site and provide recommendations, they might not fully grasp your audience’s nuances. For best results, combine their suggestions with your own expertise and knowledge of your audience.
Why use AI SEO tools?
AI SEO tools speed up and improve SEO by analyzing data quickly, handling repetitive tasks, offering data-driven recommendations, managing multiple sites, and providing valuable insights for better strategy.
