From needles to ancient swords, you can find and buy almost anything and everything online from e-commerce stores. E-commerce digitized the shopping experience of people. According to MarkingBlog, there are currently over 26.5 million e-commerce sites operating worldwide, and the number is growing daily.
What is seen is sold. This is the basic concept of e-commerce. For e-commerce businesses and vendors, it’s essential to employ effective strategies to make your e-commerce platform stand out. This is due to the excessive number of e-commerce websites.
In this situation, two such strategies that play a significant role in attracting and retaining customers are Search Engine Optimization (SEO) and ads, especially Google Ads.
In 2024, these tactics have proven to be a dynamic duo for driving traffic and boosting sales. In this article, we’ll explore how E-Commerce SEO and Google Ads work hand in hand, making sure your products get the attention they deserve.
The Powerful Duo: SEO and Google Ads
There are many guides, articles, courses, and videos available online that explain the technicalities of SEO and Google Ads.
Same SEO, Different Day
Imagine you have an online store where you sell special handcrafted jewelry. Now, think of the internet as a big, bustling city with lots of streets. People use search engines like Google to find what they’re looking for in this digital city.
SEO is like a smart signpost for your store. It’s a digital road sign that tells search engines, “Hey, my store sells awesome handcrafted jewelry!” By setting up your store and its signs in a certain way, you help the search engines find your store easily.
It’s similar to when you want to find a cool place to eat and you look at those lists of best restaurants. Well, those lists are like the results pages when you search online. SEO helps your store get on those lists, but instead of food, it’s about jewelry.
So, when someone types “unique handcrafted jewelry” into the search box, SEO helps make sure your store pops up on the first page of that list. When your store is on that first page, more people notice it. They trust it more because it’s like being in a reputable guidebook. And when people trust your store, they’re more likely to visit it and check out your beautiful jewelry.
In short, SEO is like putting your store’s name in bright lights on the internet streets, making sure people find it easily and trust it.
Google Ads: Your Store’s Shiny Billboard
Think of Google Ads like a big, shiny billboard for your online store. You know those ads you see when you search for something on the internet? Well, Google Ads is like putting up your ad right there.
Imagine you’re selling your lovely handcrafted jewelry and you have a special offer for Valentine’s Day. You want people to know about it, right? With Google Ads, your ad can pop up right at the top of the search results when someone looks for “Valentine’s Day jewelry gifts.” It’s like your store’s ad is waving its hand and saying, “Hey, check out these awesome jewelry gifts for Valentine’s Day!”
These ads can show up in different ways – they can be like a short note, a pretty picture, or even a mini video. They’re not just on the search page, but also on other websites that are friends with Google. So, when people are reading or looking at stuff on those sites, they might see your ad too.
Having your ad at the very top makes it more likely that people will see it. And when people see your ad and like what they see, they might click on it and come to your store. Thus, Google Ads helps you grab attention and get more folks to visit your store and buy your cool jewelry.
In a nutshell, Google Ads is like putting a bright, eye-catching billboard on the highway for people to see when they are driving back and forth to and from work.. It helps you tell everyone about your special jewelry deals and get them interested in what you have to offer.
Understanding the foundations of these marketing channels is fundamental to being successful on when and where to use them.
How SEO Complements Your Google Ads Strategy? Supersize It!
E-commerce SEO with Google Ads can give you wings to your e-commerce store to stay high on SERPs. Here is how SEO complements your Google Ads Strategy:
Enhanced Visibility
As per Digital Marketing Expert Using SEO and Google Ads together is like having a storefront on a busy street and an eye-catching billboard right above it. Combining SEO and Google Ads magnifies your online visibility.
While SEO helps your e-commerce store appear in organic search results, Google Ads ensures that your ads are displayed prominently at the top of the page. This dual presence increases the likelihood of users clicking through to your website, boosting your overall traffic.
Targeted Keyword Domination
People use different phrases when searching. Some might hunt for “affordable headphones,” while others seek “best noise-canceling headsets.”
SEO research provides insights into the keywords potential customers use to find products similar to yours. By identifying these keywords and phrases, you can optimize your website’s content.
Google Ads takes it a step further, displaying your ads based on these search variations. This synergy ensures you capture customers, regardless of their choice of words.
Google Ads also allows you to bid on specific keywords to display your ads when those keywords are searched. This synergy lets you dominate the search results for your chosen keywords.
Google Ads gives you the ability to conquer the digital market battlefield one keyword at a time, but SEO lays the groundwork. This groundwork is very necessary for e-commerce businesses to remain sustainable in the long run.
Comprehensive Search Engine Real Estate
Being present in both organic and paid search results transforms your e-commerce store from an option to a necessity in the eyes of potential customers.
Studies show that users are more likely to click on organic search results that are accompanied by relevant ads.
When your e-commerce store occupies both the organic and paid sections of the search results, users perceive your brand as authoritative and trustworthy.
Additionally, just like in a physical store, where you pay for shelf space to display your products, with Google Ads, you pay for virtual shelf space at eye level.
This allows you to showcase a wider range of products than you might be able to on your website. It’s a great way to complement your E-Commerce SEO efforts, as it lets you display specific products and services with precision.
Dominating Search Results with Products
Markup schema is also a vital part of SEO, optimizing the product listing according to these schemas can help you achieve your goals faster than usual.
Since Google SERPs also represent products in a separate section at the top, your optimized product can be featured in that section.
Google Ads complements SEO by placing your products at the very top of the search results. So, even if your website isn’t ranking first, your products still claim that coveted top spot.
Testing and Tweaking
Adaptability is the key to survival in this world even in the online world. Google Ads allows you to adopt “what is needed” faster. It provides a testing playground. Where you can quickly see which products, keywords, phrases, and ad copies perform best (i.e. sales, clicks, etc…).
Once you gather this data, you can integrate these insights into your E-Commerce SEO strategy.
For example, if you notice that “Valentine’s Day jewelry gifts” get more clicks in your ads, you can optimize your product pages for this phrase. Not just product listing but you can create targeted content, and landing pages around it for SEO purposes.
Building Trust and Authority
E-commerce SEO helps to establish your website as a trustworthy source in your industry by making sure that your products consistently appear in organic search results. This makes users perceive your brand as reliable.
Google Ads, on the other hand, adds an extra layer of trust by displaying your products on reputable websites through the Google Display Network. This exposure helps to build trust and familiarity among potential customers by showing them that your brand is associated with other reputable websites.
The outcome
It is quite observable that both, E-Commerce SEO and Google Ads complement each other. SEO and Google Ads are like peanut butter and jelly. They’re great separately, but together, they create something even better.
E-Commerce SEO and Google Ads, when used together can increase your store’s visibility, attract more visitors, and boost sales.
By combining them, you can give your e-commerce business an advantage over your competitors in 2024 and beyond. So, let E-Commerce SEO and Google Ads work together to guide customers to your online store.
Reference:
https://www.markinblog.com/how-many-ecommerce-sites/
https://www.codefixer.com/blog/how-google-ads-seo-work-together/
https://www.rougaroustudios.com/digital-marketing-blog/2019/10/23/laying-the-groundwork-building-the-foundation-for-seo
https://www.storyhunter.dk/2017/12/how-google-adwords-effect-seo-rankings/?lang=en
